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Mölnlcyke Healthcare

Graphic design, Art direction, Motion design

Credits: Work done for MWC agency, photography by Rob White, 3D work by Jeffrey Ling

Mölnlycke is a global medical supplies company headquartered in Sweden with a major presence outside Atlanta. In 2026 they launched Tortoise® Lite, their biggest product release in years and a strategic move to compete in a category where rivals had already established a foothold.

I shaped the look and feel of the launch, leading the visual identity for the product while producing a wide range of print and digital collateral. Beyond the static work, I directed multiple photoshoots that generated a library of imagery bringing the collateral to a noticeably more polished and professional level. I also directed and edited a full suite of internal demo videos. The launch gave Mölnlycke a competitive entry point they could stand behind, visually consistent, clinically credible, and built to perform in the market.

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