Breadcrumb Cybersecurity
Role
Designer
Client
Breadcrumb Cybersecurity
Project type
Cybersecurity Brand Identity
Project overview
Breadcrumb is a cybersecurity company whose visual identity had fallen behind the credibility of its work. My work began with finalizing an overall styleboard as a source of truth visually. The focus then shifted to collateral in anticipation of an upcoming tradeshow where there would be a lot of potential leads. These initial items grew into a sharper system for one-pagers, sales materials, tradeshow environments, and a website that made the brand feel as confident as the teams relying on it.
Modernizing the brand
The aim of the work was to update the materials people actually use to judge the business: sales collateral, one-pagers, and the website. Each piece was designed to make a complex service feel organized, current, and dependable.
