SHRM
Role
Designer
Client
Purchasing Power
Project type
Direct Mail Campaign
Project overview
Purchasing Power is a voluntary benefit program that helps employees make large, essential purchases over time through their employers. For its new direct mailer, I developed a clear visual system that made the offer feel immediate, useful, and easy to understand in a format built for the mailbox.
A clearer offer
The direct mailer had one job: help an eligible reader understand the benefit quickly, then make the next step feel obvious. The system used a tighter hierarchy and more direct language to turn a complex purchase program into something that could be read in a single pass.
